【KOL Analysis】Weekly Rising Stars Update(30/3)

April 8, 2022

The Weekly Rising Star Leaderboard has been updated! This week's rising stars are still Kat Wong, Sofiee Ng, Terrance Lau and Cecilia Choi, the main characters of "940920", as well as Beti's kitchen, a cooking sharing platform.

Beti's kitchen (IG: @betiskitchenx  ) is an account operated by Beti. It mainly shares a variety of simple recipes. The dishes range from Chinese to Western, and even Japanese and pastries. The styles are all-inclusive and have gained a lot of popularity. The number of its IG followers is steadily increasing. The number of followers this week has increased by 7K to 53K compared with last week, while the engagement rate is 3.96%. Beti's kitchen cooperates with brands that sell ingredients or cooking equipment from time to time, such as Le Creuset and YATA. The brand placement performance is 81%, which is quite good.

【 Image source: IG @betiskitchenx 】

Kat Wong (IG: @kathrynwonggg  ) is an actress and model at the same time. Her IG is mainly about life records and posed photos. Last week, Kat's IG follwers were 30K, and this week it rose to 37K. The engagement rate remained at 3.24%. Kat's brand cooperation mainly focuses on beauty and styling brands. Recently, she has also cooperated with GHD, and the brand placement performance has risen to 70%. Marketers can take this as reference.

【 Image source: IG @kathrynwonggg 】

Sofiee Ng (IG: @sofiee_ng  ) has gained a lot of popularity with her excellent acting and pure appearance in "Leap Day". At the same time, the popularity of "940920" has not diminished, making Sofiee's popularity continue to rise. The number of her IG followers last week were already 115K fans, and this week it has risen to 117K. The engagement rate has also risen to 12.69%. Sofiee recently changed its pure image and took Marni's advertising photos with a stylish look. The brand placement performance rose to 48%. It is believed that her popularity will become higher and higher in the future.

【 Image source: IG @sofiee_ng 】

Terrance Lau (IG: @lauchunhim.terrance  ) is the main actor of "940920". With his excellent acting skills in "Leap Day" and "Beyond the Dream", his popularity has soared. Terrance also received more attention afther the broadcast of "940920". The number of his IG followers was 98K last week, and this week it has risen by 1K to 99K. It is believed that it will soon exceed 100K followers! His engagement rate remained at 11.75%, and his brand placement performance also remained stable at 42%.

【 Image source: IG @lauchunhim.terrance 】

Cecilia Choi (IG: @ceciliachoii  ) has gained a certain popularity in Taiwan before returning to Hong Kong. After returning to Hong Kong, she has gained more attention with "Beyond the Dream" and "940920". The number of Cecilia's IG followers this week increased by 1K to 81K compared with last week, and the engagement rate remained at 11.75%. The performance is quite good.

【 Image source: IG @ceciliachoii 】

The introduction of this week is here. If you would like to know more about the latest news and data analysis of influencers, please feel free to visit our Instagram and subscribe to our platform!

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